Years ago, our founder was the web guy for a contractor who asked him to build them a CRM. Not buy one — build one. So he did: custom, molded to exactly how that business ran jobs. Their stages, their language, their paperwork.
It worked. The business ran better. The system became part of how they won.
So they turned it into a product — a CRM built by a real contractor, proven in a real contracting business. And it failed. Not because it was bad software; there was a thriving company running on it every day. It failed because every prospect had one nit that was a dealbreaker. Crews assigned by territory, not trade. A pricing structure the estimates couldn’t hold. An inspection stage the pipeline didn’t have.
Every objection was the exact spot where that business was different. And the places a business is different are the places it wins. Nobody would give theirs up to fit our software — and they were right.
A CRM built around your process is transformative. Somebody else’s process, shipped, is unsellable. Every CRM on the market is the second thing.
Planes is a $500K bet and two years of building — one founder, working with AI as a pair programmer — on a simple idea: every business should get the custom-built system, without the custom build. Start from a Blueprint for your kind of business. Change anything. The nits that killed our old product aren’t edge cases here. They’re the point.
The contractor who owned that first CRM is still winning with it. Planes is how everyone else gets theirs.
A two-minute application, read by a human. We build your setup with you — free. You hear back within 24 hours.
See you up there.