Ad sales runs on motion: the morning call list, the follow-up you promised Thursday, the proposal that has to land before the quarter’s budgets lock, the insertion order signed before the flight date slips. Generic CRMs turn that motion into data entry — fields about the call instead of the next call. And the industry tools that do get media are built around one kind of media company, priced like you have a sales floor of forty. You have a book of advertisers, a market you know cold, and a day that lives or dies by whether the calls got made.
Install it and Planes already speaks media — advertisers, campaigns, insertion orders, flights — with a pipeline built around the day’s calls.
prospect, outreach, meeting, proposal, closed. Your call list is the pipeline; tasks and follow-ups hang off every advertiser.
budget, channel, flight dates on the campaign; the proposal generated from it; the insertion order signed electronically before the enthusiasm cools.
booked, creative, live, completed — so the end of a flight is a renewal conversation, not a surprise.
the agency contact who sends you three advertisers a year gets a pipeline of their own.
connect Claude or ChatGPT and ask “who am I calling today?” or “move Hendricks Auto to proposal” — done, from the same phone you sell on.
sales, traffic, billing, the owner. No per-seat pricing deciding who sees the book.
That’s the starting point. Your sponsorship packages, your seasonal push, the way you split your market — describe them and the agent builds them in. That’s not configuration. That’s the product.
There is — built for broadcast groups and publishers with traffic departments, priced accordingly, and rigid in exactly the ways your operation isn’t. The general-purpose CRMs will happily hold your advertisers as “companies” and your campaigns as “deals,” as long as you do the translating forever. Planes does the translating once, at setup, by an agent that learned your business — and after that the system speaks advertiser, campaign, and insertion order like it never knew another language.
This Blueprint exists because of one advertising salesman. He described his business to our onboarding agent in a couple of sentences — and it renamed the entities, built his pipeline, and set up the daily prospecting flow that now structures his calls every morning. What the agent built for him, refined, is what you install. The first ad-sales teams aboard sharpen it further with us.
Claim a Founding Fleet seat →A two-minute application, read by a human. We build your setup with you — free. You hear back within 24 hours.
See you up there.