Unlimited seats. Free core. Here's the math that lets us do it.

Software for service businesses has a pricing convention it doesn't like to defend out loud: you pay per person. Per technician, per user, per seat. At the enterprise end of this market that runs $250–500 per tech, per month — a ten-person crew is a $50,000-a-year software bill before anyone drives a truck. Even the friendlier tools meter you the same way: growing your team means growing your bill.

Think about what that actually charges you for. Adding your eleventh employee costs the software company approximately nothing — a row in a database. The per-seat model isn't pricing their costs. It's taxing your growth, because your headcount was the easiest thing to count.

We're pricing Planes on a different principle, and I want to lay it out plainly enough that you can check my math.

The principle

Free where it costs us nothing. Metered where it costs us something. À-la-carte for everything above core. And when builders start selling Blueprints in our marketplace, we take a small platform fee.

That's the entire model. Every line on our pricing page is that one sentence applied to something.

What that makes free

Records and seats cost us close to nothing — so they're free. Not free-for-30-days. Not free-for-three-users. Free.

The core of Planes — customers, properties, opportunities, jobs, the workflow builder, estimates, contracts, invoices, scheduling, production tracking, recurring services — is $0, forever, for unlimited users and unlimited records. A solo operator or a small crew can genuinely run their entire business on Planes and never pay us a dollar.

Connectors are free too — QuickBooks, Google, all of them. Most software charges for integrations precisely because they're sticky. We'd rather be sticky the honest way: a business whose accounting, calendar, and phones are all wired into Planes is a business Planes is actually serving. Connected businesses are the point.

And yes: we will never charge you per seat. Bring the office. Bring every crew. Your growth is your business, not our billing event.

What you pay for, and why

You pay when the platform does work for you — because that's when it costs us something real:

• E-signatures — envelope infrastructure costs money. 3 free a month, then $15/mo unlimited.
• Online payments — card and bank rails cost money. Processing pass-through plus about half a percent.
• Automations — compute. 50 runs a month free (a light touch is on us), tiers beyond that.
• AI agents — metered credits. Intelligence has a real per-use cost, and we'd rather meter it honestly than bury it in everyone's subscription whether they use it or not.
• Storage past 2 GB — $5/mo per extra 50 GB. Disk is cheap; this line proves it.
• Text & voice — carrier costs, passed through with a small margin.
• Two specialist modules — Inventory & Materials ($20/mo) and Canvassing ($15/mo) — deep operational domains for the businesses that need them.

Notice the shape: nothing on that list charges you for existing. Every line is the platform lifting something off your plate. The free tier is where you feel the manual work; every paid line is "let Planes do this for you." If that's not worth the price, don't buy it — the à-la-carte part means you never pay for a bundle you half-use.

A typical five-person shop that wants the works lands at $50–120 a month, all-in. Whole team included.

The loophole we're leaving open on purpose

Sharp readers have spotted it: a disciplined ten-person company that invoices by hand, skips automations, and stays under the storage line can run on Planes for $0, indefinitely.

We know. We're fine with it. Here's why.

First, they cost us almost nothing — that's the whole principle. Second, a business running its real operations on Planes for free is the best advertisement we could buy; their estimates and invoices carry a small "Powered by Planes" mark (it disappears the moment you buy any capability), and their word-of-mouth carries further than that. Third, the free businesses of today are the marketplace customers of tomorrow — the people who'll buy a Blueprint from a builder who's perfected their trade's workflow, with us taking a small platform fee. We're not giving away the product. We're seeding the economy.

The Founding Fleet

We're opening Planes to the public with room for 25 companies in what we're calling the Founding Fleet: we migrate your data and build your Blueprint with you, white-glove, free — and your capability prices are locked for two years. In exchange, you tell us the truth about what works.

If your software bill grows every time your business does, come check the math.

Request your runway — and see you up there.